Results The Netherlands 2015

ChildsLife supporters

ChildsLife’s goals could not be reached without a large group of loyal supporters. Private donors – young to old; foundations – family to corporate; businesses – small to global; schools and churches; all consciously involved in ChildsLife’s work.

→ Donors

To be able to implement life-saving programs worldwide, ChildsLife depends largely on monthly or yearly donations and one time gifts. ChildsLife has an active donor program and in 2015 the focus was on obtaining multiple year donations from new and existing donors and foundations, multiple year donations from the current donors and obtaining legacies. Website and social media are being used to inform the general public and to obtain gifts from new donors.

→ Companies

Support from the business world is very important to ChildsLife’s activities. Over the years, ChildsLife has been building relationships with businesses and established a network of loyal supporters from globally-known brands to local businesses. Whether their support is in cash gifts, gifts in kind, via preferred partnerships or cause related marketing, business relations are happy to be actively involved in the work of ChildsLife. As a compact organisation ChildsLife is able to offer short lines between donor and beneficiary which give partners the opportunity to be closely involved with our work and the impact of their support, which most partners appreciate greatly. Also in 2015 ChildsLife added new partners to its network of corporate donors.


American Express
Since 2007 American Express Company has supported ChildsLife through their ‘Good Citizenship Program’. American Express supports ChildsLife in various ways and employees from different departments are involved with ChildsLife’s work. In 2015 ChildsLife received donations through the American Express Membership Reward Program. Furthermore, American Express staff raised money by participating in a large running event in The Netherlands. The company also donated food and office hardware for ChildsLife projects.



Penske Logistics
ChildsLife has been working with trusted partner Penske Logistics for years. Penske has provided ChildsLife with an intelligent inventory management system for logistics and warehouse operation. Penske’s continued support ensures that ChildsLife’s inventory is properly stored and tracked both by category and destination. Correct inventory control helps ChildsLife with its logistics, financial overview and keeps track of goods but ultimately it is the children in the programs that benefit most from this unique Penske/ChildsLife partnership.


The past 13 years ChildsLife has utilized USAID Excess Property goods to reach people and communities in need. By continuing to partner with ChildsLife, USAID has a reliable and cost effective way to ensure excess American government property does not go to waste, but continuously supports and furthers the development goals of both organizations.


Cozy Greens manufactures and sells high quality children’s products on Cozy Greens donates 5% of profits to ChildsLife’s projects.


Tuuf’s World is a producer of high quality children’s and baby clothing has been a major donor to ChildsLife for over a decade. Large quantities of new clothing was transported to ChildsLife projects in 2015. In addition, Tuuf’s World donates a percentage of sales of one of Tuuf’s toys directly to ChildsLife.


Imps & Elfs
International designer of high quality baby and toddler clothing Imps & Elfs has been an important donor to ChildsLife the last 6 years. Also in 2015, ChildsLife received a large quantity of clothing for projects in Eastern Europe and Africa.


 → Foundations, schools, churches and volunteers

In 2015, ChildsLife continued to work with a number of national and international foundations for project implementation in target countries. This ensures that projects have a proper funding base and with regular monitoring and evaluation ChildsLife shows the impressive results a project grant can yield.

ChildsLife actively works together with primary, secondary schools and universities in the Netherlands. By giving guest lectures and interactive presentations ChildsLife strives to make development aid part of the curriculum and engages students and teachers in worldwide issues. This motivates them to organize fundraising events and activities for ChildsLife. Also, students are involved fundraising activities by for example organizing collections. ChildsLife would like to thank all those schools who raised funds and helped ChildsLife work in 2015.

Churches also supported ChildsLife’s work by donations and collections. ChildsLife works together with churches to inform and involve communities about ChildsLife projects and the ChildsLife mission.

In the day-to-day operations ChildsLife is assisted by volunteers. Volunteers work on individual basis or as part of their company’s social responsibility program and are active in logistics, fundraising and communications departments. ChildsLife appreciates their support immensely.

 → Events by supporters

2015 ChildsLife was involved in a number of events, including sports and business events. The different events raised money, generated media attention as well as created awareness with the general public.

 → Communications with supporters

Clear communication about ChildsLife’s work, plans and results is of vital importance to achieve our goals. That is why ChildsLife communicates with all supporters and stakeholders.

→ Newsletters, annual report and online

In 2015 ChildsLife approached new and existing stakeholders and the general public via numerous project updates, project progress reports and (e-) newsletters in both Dutch and English. ChildsLife promotional materials like brochures and film which show the ChildsLife mission, working method and the impact of the work were distributed to a large audience in 2015.

ChildsLife’s annual report meets the strict requirements of Dutch charity watchdog CBF and is a yearly overview of the program, program results, financial results and plans for the future. The ChildsLife website is another important communications tool where up to date information can be found on the organization, its projects and activities. The launch of a new website was scheduled for 2015 but due to the lack of resources this was postponed to 2016. ChildsLife is active on social media such as Twitter, Facebook and LinkedIn, and increased its activity through social media with coordinated content management in 2015.

→ Press and PR

Through press releases ChildsLife informed the general public about its work and emphasized specific campaigns and events. ChildsLife aims to contribute to public awareness and change of attitude towards the situation and environment many children have to grow up in worldwide. In addition to press releases, the backing of the press for sponsored advertising is very important. In 2015 ChildsLife ran a fully sponsored campaign for Eastern Europe which was featured in regional newspapers on a weekly basis.